Adrian (Ade) Hanft

Senior Product Designer

Curious, disciplined, outcome-driven product designer who tackles complex systems and ships simple, intuitive solutions for technical products. Engineering-minded and customer-first, with a track record across enterprise observability and AI, large-scale agriculture commerce, and fitness technology. Currently leading the redesign of NetSuite.com at Oracle while drawing on prior work modernizing design systems, data-dense AI workflows, and cross-functional product delivery.

Core Competencies

Product strategy: product design strategy, product discovery, roadmap exploration, agile product development, stakeholder alignment

UX practice: human-centered design, interaction design, information architecture, user flows, wireframes, prototypes

Research and validation: user research, usability testing, workshop facilitation, product analytics, data visualization

Systems and scale: design systems, accessibility, enterprise UX, cross-platform product design

AI product design: AI-assisted workflows, responsible AI patterns, human-in-the-loop experiences, data-dense decision support

Professional Experience

Oracle (5/2026 – Present)

Lead UX Designer (Contract), NetSuite.com

As Lead UX Designer for NetSuite.com, responsible for leading a major redesign of Oracle’s 1,600+ page cloud ERP marketing site — spanning product, industry, and AI solutions — and aligning design, research, and engineering before scaled rollout.

• Defining a website design system with design tokens, light/dark themes, Figma variables, and component patterns so design and engineering share one implementation path across a legacy, high-volume site.
• Advancing information architecture through HTML prototypes, including homepage concepts, new product landing pages, and live navigation experiments, to help buyers find and understand NetSuite’s portfolio.
• Building AI-assisted design workflows — dynamic screenshot builder, branded animation builder, sitemap generator tied to navigation prototypes, and Figma/Codex plugins — to accelerate production across design and development.
• Partnering with researchers, PMs, and engineers on UX audits, interviews, analytics, and messaging tests to define the most effective product narrative and keep teams aligned ahead of launch.

OpenText, Fort Collins CO (11/2022 – 3/2026)

Senior UX Designer

As Senior UX Designer for the Observability team, responsible for the user experience of data exploration tools that use OpenTelemetry, machine learning, and artificial intelligence to help IT professionals understand the health of complex software infrastructure.

• Designed Figma proof-of-concept applications that established a multi-year roadmap for integrating OpenTelemetry into OpenText’s enterprise product line.
• Led the design of a new Observability product that helps IT professionals identify problems and optimize cloud software.
• Partnered with data scientists to detect anomalies in real time among streams of billions of data points and translate patterns into actionable insights.
• Documented UX principles for designing with AI and contributed new patterns and components to OpenText’s design system.
• Redesigned applications acquired from Micro Focus, transitioning legacy products into OpenText’s product line.
• Validated concepts with internal users, conducted usability testing with customers at OpenText World, and used data visualization to make complex issues understandable.
• Won second place in OpenText’s Innofest hackathon for data visualization using 3D and VR technology.

Nutrien Ag Solutions, Loveland CO (3/2019 – 10/2022)

Senior UX Designer / UX Design Manager

As UX Manager for Nutrien’s digital commerce division, helped shape the UX vision and product roadmap with product and engineering leaders, grew the design team from 7 to 15, and helped establish customer obsession as one of Nutrien’s core values.

• Launched an agriculture e-commerce platform that generated over $5 billion in sales in its first three years.
• Led the transition from Sketch to Figma as the team’s main design tool and delivered high-fidelity mockups and interactive prototypes.
• Conducted UX workshops with key partners such as John Deere, BASF, and Syngenta.
• Led the design of an experimental ML product that identified sales opportunities within Nutrien’s historical sales archive.
• Conducted field research across the country, observing how products were used on site and bringing those stories back so teams could empathize with the people relying on the software.
• Mentored designers, removed roadblocks, and built design culture through critiques, retros, research, design systems, and usability studies — including recruiting and evaluating candidates as the team scaled.

Runcoach, Boulder CO (5/2018 – 3/2019)

Lead Product Designer

Established a new vision for Runcoach’s web, iOS, and Android products.

• Created empathy for users by translating research into compelling stories.
• Rebranded the company and defined new brand guidelines.
• Led product exploration including competitive research, ideation, and persona development.
• Partnered with iOS and Android developers to align design intent with shipped code.
• Curated trusted users for feedback and beta testing; created wireframes, user flows, and interactive prototypes.

Run the Edge, Boulder CO (1/2018 – 1/2019)

Freelance Product Designer

Redesigned the web product for mobile and desktop.

• Built a reusable component library / living style guide to streamline development.
• Designed and developed a social engagement tool for shareable “miles run” images.
• Designed and developed charts, graphs, interactive maps, and animations to strengthen the experience.

Athlinks, Louisville CO (12/2016 – 5/2018)

UX Designer

Created UI and improved UX across Athlinks’ website and native apps.

• Designed high-fidelity clickable prototypes and ran usability tests to validate enhancements and new features.
• Defined style guidelines and built a library of reusable design patterns.
• Designed and developed a mobile kiosk for live race results at the Miami Marathon.
• Built relationships with local runners to deepen user understanding.

Stryd, Boulder CO (9/2017 – 2/2018)

Freelance Product Designer

Updated Stryd’s website to better explain running power meter benefits to different runner types.

• Designed Stryd’s iOS app to bring web functionality to the phone.
• Designed a case study explaining the science behind Stryd’s product.

TrainingPeaks, Boulder CO (7/2014 – 12/2016)

Interaction Designer / Product Owner

Led a team that created a coach directory connecting coaches with thousands of runners.

• Redesigned the training plan store, reviving an important revenue source.
• Provided design direction to TrainingPeaks’ iOS and Android teams.
• Designed and developed the #ThanksCoach social campaign used by thousands of athletes.
• Designed and developed the Endurance Coaching Summit website and marketing materials.
• Converted the company website to be mobile-friendly.
• Designed branding, website, and collateral for Peaksware (parent company).
• Designed email campaigns and mobile-friendly email templates; managed transactional email.

Additional Professional Experience

Zila (2012–2014) — Creative Director

Burns Marketing (2011–2012) — Interactive Designer / Developer

Red Rocket Web Specialists (2009–2011) — Creative Director

Huebner Integrated Marketing (2003–2009) — Art Director

Nelnet (2002–2003) — Graphic Designer

Education

Concordia University

Bachelor of Fine Arts (BFA), Graphic Design

Technical Expertise

Design tools: Figma, Adobe Creative Cloud, Sketch

Front-end: HTML, CSS, JavaScript, Foundation/Bootstrap

AI coding agents: Claude, ChatGPT, Codex, Figma Make

Technical domains: artificial intelligence, machine learning, OpenTelemetry, data visualization, iOS and Android UI design